Newspapers
John Battelle mentions that YellowPages.com Gets It.
I had a similar experience with a Top Ten Newspaper recently. They asked me my advice on what they could do with their recruitment classifieds and website.
When I mentioned that they should have a feature that reviewed the job-seeking process from a job-seeker's perspective, and name names on which employers had the best and worst application process, the first, almost reflexive, response was "what if it's an advertiser?"
The papers are in tough shape, and protecting their old business is preventing them from grabbing the new one.
