TheLadders.com in BusinessWeek
Highland Capital Partners is a smart player in "The Search for Talent in Silicon Valley::
LURING THE TALENT. Once the system was up and running, it fell to Gaiss to make sure that the most talented folks in the job market would be directed to it. To do so, he struck deals with job search engines such as Indeed, Simplyhired, and TheLadders. He advertised through links on professional associations' Web sites. And he tested some online advertising strategies using keywords. Gaiss also experimented with a direct-mail campaign and event tie-ins. As these efforts take hold, the number of applicants has risen as high as 150 daily.
Venture capital firms are great sources of connections for great high-end jobs for our 830,000 subscribers; and TheLadders.com subscribers are a huge pool of talent to staff their portfolio firms' ranks.
They really are two great tastes that taste great together.
