More on Borrell
David Manaster weighs in with two great posts: Online recruitment advertising tripled last year??? No way! and this analysis of the industry ex-Monster.
He notes:
Given the lack of existing research that focus specifically on the online recruitment ad market, I find it difficult to believe that the data cobbled together from all of these generalist sources can result in accurate data. (Do the IAB or DMA even produce research on this niche? If so, I couldn't find it on their sites.)
And, further, does a great analysis of what this implies for growth of the market besides Monster:
Without Monster, the rest of the industry - which according to Borrell was only $706 million in size - would have had to have grown by an additional $2 billion. Instead of nearly tripling in size, the rest of the industry would have had to nearly quadruple if these estimates were accurate.
And when looking at CareerBuilder revenue estimates, which grew from $280 mm to $495 mm, the implied growth for the rest of the industry is 413%!
Now if there were over two thousand job board companies out there with an average 2005 revenue figure 5x 2004, don't you think we would have heard about it by now?
