Indeed vs. SimplyHired Traffic: A Deeper Look
We've been playing around on MediaMetrix to get a better understanding of our traffic, and the traffic in the industry, and found some interesting data points on the job board aggregators. Specifically, it looks like the big increase in SimplyHired traffic that I'd previously noticed is due to some super-successful promotion they've run with Hi5.com:
Here is SimplyHired's October through December traffic, shown as a total, and also broken down by source of traffic:
And here is Indeed's:
As you can see from the graphs, 64% and 74% of SimplyHired's traffic came from Hi5.com during November and December respectively. That's an extraordinarily high composition of traffic from one site, so I'm wondering how SimplyHired has pulled this one off.
By contrast, Indeed.com's traffic is steady-Eddy and shows the typical December downturn that we've seen over time in the online recruiting industry.
What's the relationship here guys? I looked in vain for any press release or announcement of some big partnershp between Hi5 and SimplyHired, so perhaps Dave or Dion can let us know -- what is it, how does it work, and what are plans for the future?
