Great E-mail Advice
From Guy Kawasaki, the world's best-known unsuccessful venture capitalist, The Effective Emailer is actually great advice on how to e-mail well:
Craft your subject line. Your subject line is a window into your soul, so make it a good one. First, it has to get your message past the spam filters, so take out anything about sex and money-saving special offers. Then, it must communicate that your message is highly personalized. For example, “Love your blog,” “Love your book,” and “You skate well for an old man,” always work on me. :-) While you're at it, craft your “From:” line too because when people see the From is from a company, they usually assume the message is spam.
Read the whole thing.
