A Short History of Job Boards, Part 4: The SuperBowl
1999 was the break-out year for Online Recruitment advertising in the Super Bowl.
Monster, which had done $48 mm in revenues in 1998, broke out big with what's widely viewed as one of the 10 best ads of all-time. Click here to see Monster's classic "When I Grow Up."
And I haven't found HotJobs' original ad yet, but here's a great story that pretty much sums it up HotJobs.com Will Spend Half of '98 Revenue For SuperBowl TV Ad . Ah! Those crazy internet days.
