"Don't Be Evil"
Unless, that is, being evil by suppressing the evidence of a spontaneous democratic uprising against a totalitarian state provides your company with access to a billion-dollar market.
This great Paul Kedrosky post asks you to:
Compare two image searches, one in Google.com, the other in Google.cn: this vs. this. While it should come as no surprise in the censored circumstances, seeing the difference so starkly in images is striking.
Now, I'm no moral high roller and think that companies' engagement with China will lead to freedom for that populace sooner rather than later, but when you're the type that wears your moral pomposity on your sleeve and proclaim "Don't Be Evil" as your motto, it's pretty hard to swallow such obviously evil behavior.
