A bold boast! And a chance for gold!
For those folks out there looking to improve their company's employment brand, there are few savvier online experts than Joel Cheesman at HRSEO.
I think Joel has pretty cleverly caught onto the wave of changes that Google and SEM will be bringing to recruitment, and his blog is one of the few where an online-recruitment/internet geek like me can get a daily fix of insights as to how that's happening.
I really loved his line in this post to the effect that "Give me the dollars and a little patience, and I'll dethrone Monster from their No. 1 ranking on Google for "jobs."
As CareerBuilder's spending over $250mm on AOL and MSN alone over the next five years to do just that, Joel ought to give them a call and see if he can get a slice of that pie!
