Of course you never read blogs!
A survey on blogs reveals that 13% of blog readers have never heard of a blog:
They asked those individuals whom they had observed visiting blog sites the same question as I listed above, and 13% answered (e)!!! 13% of the people trafficking blog sites had never heard of blogs. Even more astounding, a full 50% of the individuals answered c) or d)!
That means that almost 2/3 of blog readers don't realize they are reading a blog. It is a fairly common theory amongst folks analyzing the blogosphere that blog readership is underreported in surveys - but Charlie's team found a way to quantify that with staggering results.
In talking over the study with someone (and I wish I could remember who - perhaps Gary Stein?), they made the observation that "Maybe 'blog' will just be a b2b term that consumers will never embrace."
Sounds like a new koan: "If a consumer doesn't know he's consuming, is it still consmption?"
