My Soulmate!
A fantastic New Yorker profile on Tony Wheeler, founder of LonelyPlanet:
It began at the Dubai airport: Tony and Maureen, who travel very light, charged up the stairs to get to the front of the line at immigration, leaving me feeling sheepish for taking the escalator like everyone else.
And this seems very perceptive to me:
The modern version of straw geegaws is cultural capital in the form of stories and photographs. “Tony and Maureen are in the travel-information insurance business,” Mark Carnegie says. “If the educated consumer is spending ten thousand dollars on a vacation, and someone says to him, ‘For an extra thirty dollars, I will give you a sunrise that will make you cry’—well, he’s going to take out that insurance.”
but then again, that's what business school does to you!
