Snap
Here's a clever second act in an American life.
Bill Gross of IdeaLab!, who founded Goto.com, which became Overture, has launched search engine SNAP.
Now what the world does not need, no doubt, is another search engine.
SNAP's wrinkle is that the books are wide open -- the # of searches, the number of paid clicks, $ revenue.... everything.
Not sure how this helps the users ultimately. but it is kind of clever.
