10 Years of Banner Ads
As mentioned on Stone back in July, AT&T's ground-breaking "You Will" commercials are now 10 years old.
I didnt know that it was also responsible for the first banner ad, which Adland reminds us of here, along with a full complement of the old commercials.
Watching them ("Did you ever think you'd pay a toll without slowing down") one marvels at what, just ten years ago, were considered marvels, and today are commonplace, routine.
One also ponders the fate of large corporations that spend more on futuristic TV commercials than actually organizing their enterprise to create the future.
