Great Sales Books
By popular demand, we are re-posting this:
Great Sales Books
Hands down the most recommended book by SalesLadder subscribers; the
Miller Heiman franchise is loved for its smart strategies and real world
applications.
The Greatest Salesman in the World
This Og Mandino is still regarded as a classic by many of
you.
Selling To VITO (The Very Important Top Officer)
Parinello's best -- a great sales book by a great salesman.
The S.P.I.N. Selling Fieldbook: Practical Tools, Methods,
Exercises and Resources
A Fortune 500 tried-and-true sales manual.
Solution Selling: Creating Buyers in Difficult Selling
Markets
Particularly noted for its excellence in demystifying the complex, or
intangible, sale.
The Autobiography of Benjamin Franklin
My own
pick for best sales book is a bit offbeat: The Autobiography of Benjamin
Franklin. And I'm not just picking it because he appears on our favorite
denomination, the hundred-dollar bill ! Ben Franklin, in addition to
being a scientist, a diplomat, and an innovator, was first and foremost
a printer and a seller of books and pamphlets, most famously, Poor
Richard's Almanac. He invented the American can-do spirit and was in
many ways the first American. This is a great story of a young guy
taking control of his own future (running away from Boston to seek his
fame in Philadelphia), surviving the tough breaks (stranded, penniless,
for over a year in England by an absent-minded governor) and emerging as
one of the leading lights of his century. I hope you'll enjoy
it.
