Gibson Breaks the 10 Commandments
A clever peice from Hollywoodreporter.com on Gibson's movie-making genius for his epic "The Passion of the Christ".
I haven't seen the film, and don't plan to, and don't really have to sharp of a stake in one side or the other anyway, though I imagine on the whole I wouldn't like it that much (I don't like horror, Sunday school, torture, or spending my time analyzing whether a work displays anti-semitism or not or yes).
But the business story here, and in particular, the one-man-overcomes-all-to-achieve-his-own-vision story line, are absolutely compelling.
A huge bet, that could have ended up costing Mel $30 or $40mm for naught, has turned out to be just exactly what his audience was looking for. And the worldwide take, as the article points out, could be $1 bn or more. That is a great story!
And Martin Grove's clever "10 Commandments" hook really works in this article as well.
