Great Moments in Corporate Honesty
For the record, I think this story is apocryphal (or do I mean exaggerated)?:
"Well, Steve, I think there's more than one way of looking at it. I think it's more like we both had this rich neighbor named Xerox and I broke into his house to steal the TV set and found out that you had already stolen it."
It is fantastic what fortunes were won and lost on the day of the "look and feel" ruling against Apple and in favor of Microsoft.
UPDATE: Interesting use of consortium in Apple's early marketing:
A few months later, after conferring with a number of consultants who understood the college market, a plan began to emerge. One of the words that the consultants reiterated was "consortium"; it seemed like colleges loved to band together into various consortiums. We knew that the paucity of software at launch would be a barrier to initial acceptance, but maybe not if we could get the colleges to form a Macintosh consortium, where members received steeply discounted Macs for students and faculty. All we had to do is sign up a few of the most prestigious schools, and many of the rest would follow.
