What Gender is Your Spam?
Interestingly, as in so much else, men and women view spam differently:
Significantly the study shows that men have a much broader definition of spam than women. Sixty-five percent of men cited "an email from a company that I have done business with but comes too often" as an example of spam, while only 56% of women agreed with this statement. Sixty-one percent of men cited "an email that may have been permission based but comes too frequently" while only 55% of women agreed that that statement defines spam. Thirty-six percent of men cited "any email that tries to sell me a product or service" should be considered spam, compared with 32% of women. Correspondingly, women are more sensitive than men to emails of an offensive subject matter with 94% of women considering offensive email to be spam, compared to 91% of men. These differences suggest that women are more sensitive to pornographic and offensive emails than men, but also, as the primary shopper in most households, women may be more tolerant of email marketing in general.
