Whither Google?
Interesting take on the search engine wars with a really nice interview with marketing legend Jack Trout.
And this is exactly right:
"Most of us remember that Netscape was the first browser and enjoyed the dominant position -- until Microsoft used the power of its operating system to take that market away. Based on my casual conversations with various Google folks, I get the sense that there is an organizational belief they can thwart Microsoft by simply focusing on the user experience. "
The Google organization is blissfully unaware of exactly how arrogant it has become. I have heard from advertisers, job-seekers, competitors, and have experienced a bit at firsthand, the overweening pleasure with which Google's most recent hires view their proper position in the cosmos. I think the first couple hundred hires have (rightfully) developed a tremendous sense of pride that has unfortunately translated to a "we're right,. you're not" attitude about the rest of the Internet.
