WWGD?
An extensive, intelligent, persuasive piece on Google's future from Seth Godin. I'm not typically too fond of paid talking heads or "futurists" (like Faith Popcorn or the Tofflers) but Godin always seems to come up with things that a) make sense and b) make me feel - -'gee, why didn't I think of that?'.
Unfortuantley, I already think some of his doomsaying comments are coming true:
It leads the A people to hire B people, who, of course, hire C people.
And there is this very simple rule:
The first rule of Permission Marketing is simple. After you’ve spread the ideavirus, after you’ve got people excited about you, ask if you can talk to them in a way that they want to be talked to.
Read the whole thing, it's excellent.
