Stone - Marc CenedellaStone - http://cenedella.com/stoneMarc Cenedella - Stone

McDismal's


How much are they paying this guy for insights such as these?:

"Bathrooms are very important to customers"

McDonald's was founded on fast, decent food; attractive stores; and clean bathrooms. The US McDonald's have none of the three, while any overseas franchise usually gets all of them right.