• Safire, also a refreshing spirit…

    With the demise of On Language this weekend, I’m reminded that during high school, I’d decided that I was eventually going to write “On Language” when I retired.  (And, presumably, so had Safire.)

    While that looks unlikely now, it does give me a convenient excuse to re-post my favorite correction ever from the Times:

    An interview transcript in The Times Magazine last Sunday about Bernard Shaw, the CNN anchor, misspelled the brand name of the gin in a martini he savored the day after the election. It is Bombay Sapphire, named for the gemstone. (Safire, also a refreshing spirit, was the author of the column five pages later.)

    To the memory of Safire, we raise a glass…

  • Hired!

    ** From my weekly newsletter to TheLadders.com subscribers **

    It’s a national holiday, so I thought today would be a good day to celebrate the successes of your fellow subscribers in landing jobs so far in February.

    There are too many to list in their entirety, so here is just a sample of jobs accepted by your fellow subscribers so far this month:

    Job Title Salary
    Director of Training $160K
    Sr. Middleware Administrator $110K
    Branch Manager $120K
    Director, Client Service $130K
    Vice President of Human Resources $118K
    Director Product Management $160K
    Director of Marketing $140K
    Associate Director $125K
    Director of Operations $120K
    Region Director $190K
    VP of Sales $125K
    Manager, Commodity Purchasing $110K
    Senior Manager $140K
    Director of Marketing $115K
    Learning and Development Manager $130K
    Director $150K
    Healthcare sales manager $100K
    Marketing, Communications, Branding Manager $130K
    SVP Web to Print Solutions $220K
    Southeast Sales Director $110K
    Principal Consultant for Government Healthcare $142K
    Senior Sales Engineer $115K
    Controller $120K
    Sr. Supply Chain Manager $105K
    Manager of Business Technololgy $140K
    Financial Advisor $120K
    President of Investments $175K
    VP and Senior Product Manager $123K
    NA Operations Manager $150K
    Manager, Training and Development $100K
    General Site Manager $145K
    Sr Client Executive $115K
    Senior Manager, Digital Marketing $115K
    VP of Development $125K
    Six Sigma Black Belt $110K
    Consultant $120K
    Performance Engineer $120K
    Product Manager $126K
    Acthar specialist $100K
    Manager of product Development $125K
    Global Logistics Director $190K
    Partner $150K
    Senior Account Executive $110K
    Project Manager $100K
    OIM Technical Developer Lead $120K
    Vice President $170K
    Senior Sales Engineer $137K
    Brande Manager, Nuclear Cardiology $120K
    Vice President $150K
    IT Manager $100K
    Business Development Rep P#7 $120K
    CEO $100K
    Client Partner Publishing $180K
    Director – Safety, Health & Environment (SHE) $130K
    Director of Client Services $140K
    Director of Consulting Financial FS Strategies $200K
    Director of Customer Service Contact Center $100K
    Director of Market Research $165K
    Director, NA Operations $160K
    Eastern RSM – Computers $110K
    Global SAP Center of Excellence Head $100K
    Head Sales Lifesciences and Healthcare, USA $120K
    Manager, Strategic Sourcing $150K
    Payer Strategy and Marketing Manager $110K
    Pre Sales Systems Engineer $180K
    Process Engineer $100K
    Regional VP, Services $130K
    Sales Executive (Sales Team Management) $200K
    SalesForce.com Consulting Project Manager $125K
    Senior Engineer / Project Manager $135K
    Senior Executive Practice $100K
    Senior Program Manager $215K
    Sr Information Assurance Systems Engineer $145K
    Technical Project Manager $100K

    OK, Readers, good luck in your job search this week!

  • I love these recruiters…

    Well, it’s Love Day, everybody, and it’s time for you to make a connection. And while I don’t have a dozen roses for you, I do have a dozen recruiters to suggest that you “follow” — following recruiters is the easiest way to get the jump on brand new jobs directly to your inbox…

    Michael McCandlish

    Follow Michael McCandlish

    Michael McCandlish

    President at The McCandlish Group, LLC

    Sales Executive, New York, NY

    Sales Executive, Mountain View, CA

    Sales Executive EH&S Software Montreal, Montreal, QC

    Pad Swami

    Follow Pad Swami

    Pad Swami

    CEO at UrpanTech

    IT Portfolio Analyst , PMO Support, New York, NY

    Siebel Operational Reporting Analyst & Technical Lead, Columbus City, IA

    Performance Engineer, Cincinnati, OH

    Microsoft Global Talent Labs Team

    Follow Microsoft Global Talent Labs Team

    Microsoft Global Talent Labs Team

    Global Talent Prospecting Team at Microsoft

    TSP MTC – SQL – 746334, Southfield, MI

    User Experience Lead, Principal – Exchange – 746442, Redmond, WA

    System Architect – IEB – Xbox Kinect Team – 746079, Redmond, WA

    Brett Gray

    Follow Brett Gray

    Brett Gray

    Lead Technical Recruiter at Harvey Nash, Inc.

    Lead Application Analyst – Global Markets, NJ

    Lead Application Analyst – Global Markets, Charlotte, NC

    Lead Application Analyst – Global Markets, New York, NY

    Haven Blais

    Follow Haven Blais

    Haven Blais

    Principal at Simon Mitchell & Associates

    Sales Engineer / Solution Consultant, MN

    Account Manager, Nashville, TN

    Sales Engineer / Solution Consultant, Saint Louis, MO

    Roland Tamayo

    Follow Roland Tamayo

    Roland Tamayo

    President at GS3

    Software Sales Executive – Media/Entertainment, Atlanta, GA

    Database Support Engineer – Strong SQL / Unix skills, San Mateo, CA

    Database Sales Engineer – Strong SQL / Java skills, San Mateo, CA

    Dave Carvajal

    Follow Dave Carvajal

    Dave Carvajal

    Founder at Dave Partners

    Agile QA Engineer, New York, NY

    PHP Developer, New York, NY

    Systems Engineer , New York, NY

    Michael Pisano

    Follow Michael Pisano

    Michael Pisano

    Account Executive at The Execu|Search Group

    Senior Solutions Engineer, New York, NY

    WPF Consultant, New York, NY

    Senior Systems Manager , New York, NY

    Katie Kelly

    Follow Katie Kelly

    Katie Kelly

    Staffing Consultant at Microsoft

    Account Technology Specialist, Hartford, CT

    Technology Solution Professional – MTC, Waltham, MA

    Technical Solution Professional – Collaboration, Washington, DC

    Justin Chukumba

    Follow Justin Chukumba

    Justin Chukumba

    Recruiter/Business Developer at Harvey Nash, Inc.

    Director of Software Development, New York, NY

    Alan Bender

    Follow Alan Bender

    Alan Bender

    President / Owner at Bender Executive Search

    Account Director – Shopper Marketing, Los Angeles, CA

    Account Director – Shopper Marketing, CT

    Luis Pedemonte

    Follow Luis Pedemonte

    Luis Pedemonte

    Director-Lead Professionals, LLC at Lead Professionals, LLC

    Senior Software Engineer – Smartphone, Seattle, WA

    IT Security Consultant and Internal Auditor, Atlanta, GA

    Corporate Sales Executives (LPO), Atlanta, GA

    When you follow recruiters, every time they upload a new job into the system or have a new requisition, you receive notice directly in your email inbox. It’s social recruiting at its easiest!

    I hope you have a Happy Valentine’s Day tonight, and a great week of connections this week, Readers!

  • Who’s got time for this?

    ** From my weekly newsletter to TheLadders.com subscribers **
    Balancing work, family and friends is tough enough without throwing a job hunt on top of it. Your schedule is already packed and now you’re supposed to add researching and following up on job opportunities into the mix? That’s a pretty tall order.

    So here’s what we’ve done at TheLadders to make your search for a high-end job easier when it comes to research, tools, resume, and understanding the hunt.

    Research — cutting out the busy work

    Yes, with an infinite amount of time, you could use the internet to find the names of all the companies who might have jobs for somebody like you, surf their websites, follow up on the phone, and keep an active eye on what’s new. But who has an infinite amount of time?

    We thought that was too much work to ask of busy professionals.

    So what we do at TheLadders is call recruiters and HR departments — over 15,000 calls per week from TheLadders to companies and recruiters looking to fill positions — and we get the information from them about upcoming hires they are making in order to post the jobs on our site or let them look through our resume database.

    Then, we screen through all the jobs they do send to make sure they are paying at the $100,000 or more level. We have two human beings review each job before it is allowed on the site — that’s a form of editorial oversight or curation that makes sense for you by eliminating the busy work.

    Recruiters and hiring managers like using TheLadders because we only have candidates at the $100K+ level. It saves them a lot of time when they don’t have to look through all the inappropriate applications that they might get when they post their jobs on a general job board. By screening for both sides, we here at TheLadders have created a community that is a lot safer, easier, and more efficient for high-end professionals to get connected with the jobs they are looking for.

    Jobs — how to get instant notice

    Here’s a great way to save yourself lots of time in the job hunt by getting instant updates when recruiters post jobs:

    Use “Follow Recruiter” to “follow” those recruiters with the types of jobs you’re interested in. No surprise, it turns out that if a recruiter has one job you’re interested in, chances are that he or she will have other jobs you’re interested in too. Operations recruiters tend to have operations jobs, finance recruiters tend to have finance jobs, legal recruiters tend to have law jobs, etc.

    So when you sign up to “Follow” a particular recruiter, you’ll be notified by e-mail immediately when they post a new job. It’s a great way to save time and get a jump on the competition…

    Resume — it should do the work for you

    The best way to save time in the job hunt is to have your resume do as much of the work for you as it can.

    While many of us feel sheepish about “bragging” about our accomplishments, it’s important to realize that your resume is the first contact your potential future boss has with you — and what he or she needs to know is how you can make their life easier by filling this job they’re hiring for and doing it really well.

    You’re not going to get a chance to speak with the hiring manager and let them know what a wonderful professional you are. You can try to explain your accomplishments on the phone to the HR department, or you can hope that your industry contacts let them know what a star you really are, but that’s not a guaranteed way to make sure you are being presented effectively.

    No, what you need to do is have a resume that does all of that work for you.

    Now, a resume is really an advertisement. It advertises not what you’ve done, but what you can do for your future employer. You might think that listing all your accomplishments, skills, and awards would be enough, but as we have researched it here at TheLadders, that’s not the case.

    A great resume is written from the point of view of “What can this person do for me, the manager that has a job that needs to be done?”

    So many resumes that we see have entries such as “Was hired to be the VP of the Western Region for the new product line ofAcme Corp.”

    OK, while that’s true, it doesn’t really tell your future boss what you can do, only what you’ve done.

    A great resume would say something like “Reduced operating costs 17% through streamlining of production processes and increased contribution margin by 510 basis points after being selected to lead new product line of Acme Corp.”

    By telling your prospective employer about what you can do and how you did it, a great resume advertises your abilities very effectively even though you are not there.

    So my professional advice is always, always to get your resume professionally written. There are people who do this for a living and they know the ins and outs, the tricks, and the most effective way to craft a resume that does the work for you.

    Information — get educated without having to read everything

    Looking for a job while you’re still employed is a challenge, and there are a lot of nuances to it: How do I keep things going well at work while I’m looking? How do I manage the wardrobe change when I’m going for interviews? How do I not get myself in trouble with non-competes? Etc., etc.

    We have a fantastic editorial team here at TheLadders and they’ve written or commissioned over 1,000 articles on every topic involving the job hunt — resume writing, salary negotiations, interviewing, and yes, managing the search for a new job while you’re still employed. They’re all available on our site, for free, here.

    OK, folks, that’s my advice this week on finding a job while you’re employed. I hope you find it useful!

    Good luck in your search this week — I’ll be rooting for you …

  • Your best offense is under your nose

    ** From my weekly newsletter to TheLadders.com subscribers **
    It was the spoof headline in The Onion (“America’s Finest News Source”) that caught my eye:

    “Study Links Adult-Male Smiling To Extremely Overweight Men Scoring Touchdowns”

    The article continued:

    “PHILADELPHIA – A study released Monday by the University of Pennsylvania Department of Psychology revealed a direct correlation between smiling in adult American males and the scoring of touchdowns by incredibly large or obese football players. ‘The initial results of the study proved that adult males offer at least a smirk at the sight of any extremely overweight man’s head squished into a helmet,’ said Dr. Caroline Nissen, who directed the study. ‘But without fail, if that man happens to recover a turnover and begins to run with the ball, the size of the observer’s smile grows exponentially, especially if the plump athlete attempts to jump over anything. By the time the obese player scores, literally every adult male we studied was grinning to the limits of his ability.’ Thus far, the study is being heralded by the medical community as a potential cure-all for males suffering from chronic depression.”

    Now, you might know The Onion is a satirical newspaper, so all their news is fake news, but there’s nothing false about laughter being the best medicine for what ails you.

    And in the job hunt, there is a lot that can ail you. The stresses of interviewing, writing cover letters, doing follow-up calls, taking phone screen interviews… all of it can pile up and leave you feeling uncertain and unprepared to thrive in your search.

    So I want you to forget all about that for a second and enjoy these outstanding, surprising touchdowns from unexpected heroes…

    Here’s Shaun Rogers returning an interception 66 yards for a touchdown:

    BJ Raji scoring big in the playoffs:

    And here’s one for the old folks… William “The Refrigerator” Perry from 1985 (we couldn’t find his Super Bowl touchdown online – if you have it please send it our way!):

    I remember watching The Fridge back in high school… did you know that his Super Bowl ring size (25) is the largest of any professional football player in the history of the game?

    So, look, there are going to be many times in your job search when you get down, or when you feel like your nerves are getting the best of you.

    It could be when you’re sitting in the car in the parking lot waiting to go in for an interview. You know the feeling – sweaty palms, pit in your stomach, you’re wishing you hadn’t had the Venti at Starbuck’s – but there’s also a nervous electric energy about you.

    It could be when you’re sitting staring at your phone in your home office. You know you have to call back the HR department for a follow-up interview and you’re hoping that you know the right thing to say, the right words to put together, the right answers because, dang it, this is a job you really want, you really deserve, and let’s face it – you really need. So it’s the nerves, nerves, nerves that have got you on edge.

    For these, and for any other occasion in the search that has you feeling wound up, the most important advice I can give you is to relax You’ll do fine. You’re one of the top professionals in the country (in the world, really) and I know you’ll do wonderfully.

    But as much as I say it, you’re not feeling it. It’s easy for me to write you this little note and tell you everything’s going to be OK, but, c’mon, I’m not the one sitting in the car or staring at the phone or fidgeting in your seat as you think about how important and frustrating this job search is for you.

    So, great, forget about me, forget about advice, forget about everything, and just let your head get out of the fog by taking your mind completely off the task at hand for a few minutes.

    Pull out these videos and hit play. Save this newsletter and any time you’ve got a big interview, watch The Fridge, The Freezer, and Rogers chug down the field for a score. It’s a great feeling. It feels like an accomplishment and success and triumph and you know, if those guys can lumber down the field and score improbable impossible touchdowns, perhaps it’s not really that tough for you to answer a few questions about what you do for a living.

    You’ll be smiling and you’ll probably be chuckling and then when you go into that interview or pick up at the phone, your confidence and your good humor are going to come across and make you sound great.

    I’ve been giving career advice to millions of people for the past decade and I can tell you this helps and this works. Try it out yourself, and I’m pretty sure you’re going to score.

  • You deserve to be in our next commercial

    ** From my weekly newsletter to TheLadders.com subscribers **
    By now you’ve seen our 2011 commercials “Be More Attractive to $100K+ employers,” featuring real members of TheLadders.com:


    You know, Hollywood, Jersey Shore, and Jerry Springer are populated with fascinating deviants — people who have broken the rules, thumbed their nose at propriety, and who ‘earn’ their fifteen minutes of fame by behaving infamously.

    But when the more than 400 employees of TheLadders.com here at our Manhattan headquarters think about success, we think about District Sales Managers, and Assistant Controllers, and Software Architects. We think about the type of people who get up every day, send their kids to school, and then get into the office to get the economy going.

    So our commercial emphasizes what we love to do — we love helping $100K+ professionals like you get ready for your big close-up: your next interview, a lunch with your future boss, or sprucing up your resume to make it professional and effective.

    Presenting your background, your credentials, and your experience in the most attractive way possible is what we’re all about. We celebrate and cheer you because you’re the most productive and accomplished people in America.

    And celebrating people like you is important, because what you celebrate shows what your morals are, what you value and what you hold dear.

    Unfortunately, what we as a people have been celebrating in this country doesn’t match up with who we are as professionals, as leaders, as citizens.

    We’ve been celebrating the glassy-eyed model, the trash-talking dunker, and the sick sex-tape impresario. We’ve been celebrating the notorious, not the noteworthy; the agitant, not the admirable.

    With our commercial we’re showing, hopefully with a bit of humor, what it would mean to celebrate the true heroes of America. Not the people who squawk and cuss and bare all for others to see, but the people who work and fuss and employ their talents on behalf of all the others in the economy.

    If we had our heads screwed on straight, shouldn’t we have our top photographers and movie producers and best directors telling the stories of the Data Center Operations Managers, Regional Account Directors, and VPs of Strategic Marketing?

    If we’re going to celebrate somebody on TV, shouldn’t it be these people, folks like you?

    And that’s exactly why we chose to use real TheLadders members in our ads:

    People like Cheryl and Daryl and Jennifer are the people we should be celebrating, the people we should be holding in high regard. It’s folks like them, like you, that we put at the center of our commercial because you’re at the center of our economy, and at the center of all of our efforts to help you find you way into your next great job.

    If you’d like to be more attractive to prospective employers this week, Readers, take the time to learn about writing great resumes, perfecting your elevator pitch, and acing the interview, by contacting your Job Search Advisor today! We are all here to help you… yes, be more attractive to your next employer… let’s get started!

  • I don’t want to admit how hard this is

    You just can’t believe it.

    After the years of studying, and paying your dues, and working your way up the corporate totem pole, you’ve decided that’s it’s time to find new horizons, a new environment, a new place where you can spread your wings and fly… a new gig.

    I mean, it’s been years and years of working and who knows how many tens or hundreds of thousands of dollars you’ve already put into your career. In some sense, it’s the most important investment you’ve ever made — that investment in yourself to become one of the top professionals in America. When you’re making over $100,000 per year, you’re in the top 10% of the American workforce, and it sure feels like it has been a slog to get here. So you can’t admit to yourself how hard this job change thing is.

    It’s simply unfathomable that your experience, your insights and background and connections, have led you to this: the job hunt that you can’t figure out.

    You’re supposed to be the bread-winner of the family, or at least a big contributor. Your spouse, your kids, your dog… it’s just assumed by everybody (including you) that you’ll take care of them.

    And so now that you’re supposed to have it all together and calm and cool and in the bag and you don’t, what are you supposed to do? With this job search stuff, how are you supposed to know? With your career and your sanity in the balance, how are you supposed to find your next job?

    It’s difficult to admit to yourself how hard this is.

    You know, doing something new in any other aspect of your life is pretty straightforward.

    You want to learn golf, you take a few lessons and hit the links. You want to install a garage door, you surf the net and follow the instructions.

    But now that you’re faced with finding a new livelihood… it seems like there’s nothing to help.

    So, look, Readers, there are only two ways through this thing: hard work and a plan to get smarter and smarter about what it takes to succeed in the job hunt.

    For the hard work, I’m going to have to count on you to put in the hours and the effort to get there.

    For the smarts that you need to succeed, we can help. We’ve hired the best writers here at TheLadders to craft for you literally hundreds of articles on almost every facet of the job search.

    So I thought I’d pull fifty of the best articles we’ve written recently and share them with you in order to get your 2011 job search off on the right foot. Don’t try to read them all at once — just pick one article per day and before long, you’ll feel much more comfortable, secure and smart in your high-end job hunt…

    OK, folks, good luck with getting smarter and getting motivated this week in your job search!

  • Job boards are broken

    If you’ve been looking for a job recently, you’ve discovered the ugly truth: job boards are broken.

    They don’t work, they don’t help, and they aren’t getting you where you need to go. Sure it sounds nice in theory — making it so easy to apply to jobs for anybody from anywhere at any time.

    But the truth is that the Internet has made it too easy for anybody to apply to any job.

    So what happens? Everybody applies.

    The typical job posting on Monster or CareerBuilder can get hundreds of applications, which means talented professionals like you can’t stand out from the crowd of student drivers, stand-up comics, and late-night janitors who have also lobbed in an application.

    And recruiters and hiring managers have discovered it as well. Job boards are broken for them because when they have an important position to fill, and only a little bit of time to do it, they don’t have hours and hours and hours to sort through all the inappropriate applications that come to them over the internet.

    I mean, c’mon, how many folks do you know in HR with tons of extra time on their hands these days? With all of the budget cuts over the past few years, they have less time than ever for each job they’re working on.

    Job boards are broken… and that’s why we do things differently here at TheLadders.

    I’ve been in this business for over a decade and have crisscrossed the country speaking with job seekers like you. Just like the snowflakes, each one of us is unique — we’ve got special backgrounds, a twist on our experience, or insights that nobody else has. It’s this special background, after all, that makes you so valuable to employers.

    So my colleagues here at TheLadders and I want to make your job search strategy as attractive as you are as a professional. We want to help you emphasize what makes you a better person for the position than all the other applicants — your search should be as special as you are.

    Are you doing the most to make yourself stand out? Are you taking the right steps to make yourself more attractive?

    Is your approach on the phone, in email, in person as effective as it could be to make yourself stand apart? Are your marketing materials (your resume, your interview answers, your interview questions) designed to make you irresistible to your future employer?

    If not, if you’re just another form to be processed, another LinkedIn profile to be stacked up, another in the long line of applicants to be weeded out… you’re not making your job search as attractive as you could be.

    And that’s why job boards are broken… by shoe-horning you into the same cattle chute as all the other applicants, job boards fail at the essential task of highlighting your special experience and background.

    That’s why we take a different approach to connecting job-seekers and opportunities.

    We have at least two human beings screen every job before we let it onto our site to ensure it pays over $100,000 per year in salary and bonus. And we have a team of people that reviews every job-seeker, every company, and every recruiter to ensure they are appropriate for our $100K+ community before they are allowed onto our site.

    That’s why we focus on making your job search more effective through articles and advice tailored to the $100K+ job search, professional resume writers who know how to make you stand out, and a personal Job Search Advisor to help you get the most out of our site.

    Folks, we all know job boards are broken. Let’s start fixing your job search today in order to make 2011 a great year for you and your family.

    I’ll certainly be rooting for you!

  • Be more attractive

    ** From my weekly newsletter to TheLadders.com subscribers **

    We’ve dug ourselves out of last week’s “Snowmageddon” here at TheLadders’ Manhattan headquarters…with the streets cleared and another year behind us, we are ready for a great 2011!

    And I’ve got great news for you. Starting this January, when you upgrade to Premium with TheLadders, you’ll be assigned your own Job Search Advisor. Their goal? To help you make yourself more attractive to $100K+ employers.

    You see, when you’re approved to join TheLadders.com, that already means you’re in the top 10% of professionals in the United States. And many of you have unique backgrounds that require a customized and effective job search to take full advantage of the skills and experiences that you offer to employers.

    And as we’ve mentioned in our best-selling book “You’re Better Than Your Job Search”, you may know all about your profession, your industry, and your job, but the typical professional in the United States doesn’t have much experience in the 21st century job hunt.

    That’s why we’re putting people back into the job search, and that’s where your Job Search Advisor comes in…

    Your welcome call. Your Job Search Advisor will give you a call when it’s most convenient for you, confirm the type of position you’re looking for, and give you a walk-through of the site to set up your account!

    Setting up saved searches. It takes a bit of expertise to get your saved searches to produce exactly the types of positions you’re looking for. Even if you’re a technical whiz who regularly writes your own Boolean search strings with multiple dependent logical operators, the specific word choices that make the most sense for your job search are dependent on the types of words that recruiters and HR managers use to describe their positions. Your Job Search Advisor will help get you the best fit for your type of position.

    Follow recruiter. Do you wish you could find out immediately when recruiters that you are interested in have new jobs? Well, “Follow Recruiter“, our social-media feature here at TheLadders, lets you do just that. Your Job Search Advisor will help get you started with getting instant updates from recruiters that have jobs for professionals like you.

    Educate yourself. We’ve written over one thousand articles on the $100K+ job search in just the past two years. Your Job Search Advisor will help you find the articles in our Career Advice section that you need in order to educate yourself on your specific job search.

    Available to you. After your initial call, your Job Search Advisor remains with you for the rest of your stay with TheLadders. If you have any questions about the site, how to use the product, or where to get the best information for your specific job search, please feel free to reach out to your Job Search Advisor — their picture, phone number and email are right on your homepage.

    All of our Job Search Advisors are located right here at our New York City offices — that makes it easiest for us to share best practices, and diagnose the best fixes for your job search. We’re putting people back into the job search because the process has gotten to be a black hole.

    OK, Readers, here’s looking forward to a wonderful year for you!

  • What’s a Twitter for?

    ** From my weekly newsletter to TheLadders.com subscribers **

    Twitter has been in the news this month for raising money at a $3.7 billion valuation — a number that clearly shows its backers think Twitter has a bright and important future ahead of it.

    One year ago, during this sleepy week between Christmas and New Years, I told you that I was signing up for Twitter and would see how much of a help it could be in the job search.

    If you check out my Twitter profile, you’ll see I’ve tweeted 1,380 times this year, attracted over 10,000 followers, and have had a great time learning about this new tool.

    In relation to your job search and how you can use Twitter, here’s what I’ve found:

    * Job listings and recruiters actively looking for somebody like you are relatively rare on Twitter. So it’s not going to be the place where you score a hot lead on a new job. (For that, you’ll need to use our “Follow Recruiter” feature on TheLadders.)

    * Thought leaders from a wide variety of industries and fields are common. And they’re active in sharing little bits of information and insights on Twitter. Following the prominent people in your field is a really fantastic way to keep abreast of industry developments and information.

    * It’s very easy to get the attention of important people on Twitter — if you have something to say. I’ve seen my Twitter friends pick up on new people and new voices very quickly — provided that their insights are interesting or noteworthy. For those who find “networking” at cocktail parties daunting, Twitter can prove to be a fantastic way to get your name out there and make interesting connections without leaving home.

    * While I’ve helped out on a dozen or so customer service matters over the past year, in general, it’s much faster to go direct! E-mailing “help@theladders” or calling us is the quickest way to get the help you need.

    So, overall, I would say that Twitter is an interesting tool for people looking to raise their exposure or stay on top of their industry. As a job tool, it’s part of the slow, dedicated work of building your personal brand, not a quick fix to get your search jump started.

    OK, Readers, just a few days left to get rested up for the new year! From what we’re hearing from our corporate customers, it is going to be a big one!